[Invest 360] Despite Weber's attack on Hong Kong, NeoYouth SOGO held a "Star Shopkeeper Day," drawing huge crowds.

The continued surge of people heading north, coupled with the holiday effect, has led to a decrease in local consumer traffic in Hong Kong. However, some brands are still collaborating with department stores to attract local customers to stay and spend in Hong Kong. Following the success of inviting " ageless queen" Joyce Tang to be the one-day store manager at SOGO Causeway Bay last week , the health brand "NeoYouth" recently invited TVB actress Tiffany Lau to take over. Sara Chan, founder of NeoYouth Global Limited , presented Lau with NeoYouth's flagship products and flowers to thank her for braving the weather to support the brand. Lau interacted enthusiastically with guests and fans at the event.

Sara Chan, founder of Meikanglai Global Limited, expressed her honor at being invited by SOGO to host the brand's Star Store Owner Day during the summer's peak season. She noted that the previous two events were packed with attendees, proving the immense appeal of a one-day store owner: "Besides hosting events at SOGO, we also conduct some wholesale business, hoping to create a win-win situation. Our skincare and slimming products are a blessing for women. The formulas are quite special, developed by a team of PhDs from Japan and Hong Kong, using top-tier ingredients. For example, the skincare products contain three patented ingredients from France and Japan, which have been clinically proven to fight free radicals and delay aging. The slimming products are also all-natural, using ingredients that reduce the absorption of oil and carbohydrates, decrease appetite, and promote gut health through detoxification."

In the future, the company group will conduct extensive testing on men's and children's formulas, and will focus on urban residents and adults to identify their pain points and develop products, thereby obtaining more patents around the world.