"True health and beauty should emanate from within, originating from the body and radiating outwards. Only with good health can one display lasting, natural, and outstanding beauty." Based on this philosophy, Ms. Sara Chen, founder of Meikanglai Global Limited, has led Meikanglai to become a leader in the health and beauty industry. Through a professional and pragmatic research team and innovative scientific research technology, combined with high-quality ingredients and effective patented formulas, Meikanglai continuously develops high-quality, safe, reliable, and easy-to-use health products. Sara believes that only through "lifelong learning" can one enhance their knowledge and vision, leading society to a new understanding of true health and beauty, and continuously nourishing the physical and mental health of individuals, families, and society.
Lifelong learning culture maintains market competitiveness
Sara regularly attends various business courses and industry seminars to enhance her knowledge and broaden her horizons, and to engage in in-depth exchanges with industry peers. This attitude of continuous learning not only benefits her personal development but also sets an example for the entire company: "Lifelong learning is a core value of our company. We are committed to building a corporate culture that values learning and growth, promotes collaboration among employees, and encourages knowledge exchange with distributors. This not only enhances employees' professional skills but also strengthens the cohesion of the overall team." Sara adds that through internal training, external professional development, company visits, and workshops, employees can continuously grow in their careers, and these training programs can also improve their professional skills and work ethic, enabling them to remain competitive in a rapidly changing market.
Hong Kong and Japan professional teams
Provide consumers with the best choices
Meikanglai continues to dedicate itself to product innovation and R&D. For example, in 2022 , it launched NeoYouth Meikanglai NMN15000+12000Ex from Japan, employing a five-fold anti-aging formula and highlighting 100% high-purity Japanese-made NMN as its selling point. This year, it launched Hong Kong's first Everest NMN and skin-beautifying product, Merrilady . Sara pointed out that Meikanglai's professional medical teams in Japan and Hong Kong conduct research targeting the health pain points of urban dwellers, using high-purity, world-class natural ingredients and formulas with international clinical trials to optimize product efficacy and quality. "At the same time, we are also actively expanding our services related to Environmental, Social, and Governance ( ESG ), including developing non-GMO and gluten-free products, and obtaining HACCP (Hazard Analysis and Critical Control Points) certification and vegetarian certification from the Japanese Ministry of Health, Labour and Welfare. These certifications not only meet relevant standards but also demonstrate our commitment to sustainable development."
Diversified online and offline promotion strategies
Promote industry development and establish common interests
Facing changes in consumer purchasing behavior and vicious price wars in the post-pandemic era, Sara frankly stated that economic instability has led to reduced consumer spending in Hong Kong, impacting product demand. To address this, Meikanglai actively employs diversified online and offline promotional strategies to increase market exposure, such as sponsoring popular programs and launching advertisements. An advertisement for their slimming product, endorsed by Liu Yingxuan, premiered on television in August of this year. They also continuously expand into various forms of collaborative promotion, and currently have over 200 distribution stores in Hong Kong. "These collaborations have not only boosted sales but also promoted the overall development of the industry. For example, in May 2022 , we partnered with Hutchison Whampoa's 'LifeEasy' to offer shopping discounts to its more than 200,000 members and widely promoted the product through MTR platform advertisements, thereby promoting industry development and establishing mutual benefits."
Sara further pointed out that Meikanglai has also introduced a customer relationship management system ( CRM ) that is customer-centric, which can accurately track customer needs and preferences, thereby providing more personalized services and suggestions and further enhancing customer satisfaction. She also regularly publishes health information on Meikanglai's social media platforms to improve customers' health knowledge and purchasing ability. In addition, she publishes a health information column in the media every month to help customers understand the value of product ingredients and health preservation, which helps to promote the overall development of the industry.
Expanding our partnership network will bring Mikanglai to the Greater China and Asia-Pacific markets.
While Hong Kong is a stronghold for Meconlai, the markets in Macau, the Greater Bay Area, Singapore, and Taiwan also hold immense potential. Sara stated that last year, they actively sought to establish long-term partnerships with more medical centers, chain hair salons, and fitness centers to expand Meconlai's sales channels and launch new product lines to meet the market's diverse needs for health and beauty. "Furthermore, we are developing the mainland China and Greater Bay Area markets through participation in platforms such as the Hong Kong Trade Development Council and China Travel Bus Mall. We have also recently received invitations from Macau businesses to collaborate, and we hope to gradually and systematically bring the Meconlai brand to the Greater China region and the Asia-Pacific region."
